Your style, your Theory. An earth friendly low VOC hold. Theory leaves you in control and lasts.
 
KEY BENEFITS
 
	
FAST DRY
	
FLEXIBLE
	
SHINE
	
MEDIUM HOLD
	
THERMAL
	
PROTECTS COLOR
	
HUMIDITY RESISTANT
 
Natural sugars and corn starch provide strong, flexible hold and anti frizz. Let nature help you find your inner artist and make styling easy. Surface makes heat good for your hair while styling. Speeds drying time. No petroleum, plastic or PVP/VA.
 
Paraben-Free, Gluten-Free, Vegan, Not Tested On Animals